social media,

  • This policy governs the publication of and commentary on social media by employees of Cyber Safe Trinidad & Tobago Limited and its related companies ("CyberSafeTT"). For the purposes of this policy, social media means any facility for online publication and commentary, including without limitation blogs, wiki's, social networking sites such as Facebook, LinkedIn, Twitter, Flickr, and YouTube. This policy is in addition to and complements any existing or future policies regarding the use of technology, computers, e-mail and the internet.

    CyberSafeTT employees are free to publish or comment via social media in accordance with this policy. CyberSafeTT employees are subject to this policy to the extent they identify themselves as a CyberSafeTT employee (other than as an incidental mention of place of employment in a personal blog on topics unrelated to CyberSafeTT).

    Before engaging in work related social media, employees must obtain the permission of the Corporate Communications Manager.

    Notwithstanding the previous section, this policy applies to all uses of social media, including personal, by CyberSafeTT employees who are responsible for public relations , as their position with CyberSafeTT would be well known within the community.

    Publication and commentary on social media carries similar obligations to any other kind of publication or commentary.

    Setting up Social Media

    Assistance in setting up social media accounts and their settings can be obtained from CyberSafeTT's Corporate Communications Manager.

    Your profile on social media sites must be consistent with your profile on the CyberSafeTT website or other CyberSafeTT publications. Profile information may be obtained from the Corporate Communications Manager.

    Official CyberSafeTT photographs must be used for your profile photograph. CyberSafeTT photographs can be obtained from the Corporate Communications Manager.

    Don't Tell Secrets

    It's perfectly acceptable to talk about your work and have a dialog with the community, but it's not okay to publish confidential information. Confidential information includes things such as unpublished details about our software, details of current projects, future product ship dates, financial information, research, and trade secrets. We must respect the wishes of our corporate customers regarding the confidentiality of current projects. We must also be mindful of the competitiveness of our industry.

    Protect your own privacy

    Privacy settings on social media platforms should be set to allow anyone to see profile information similar to what would be on the CyberSafeTT website. Other privacy settings that might allow others to post information or see information that is personal should be set to limit access. Be mindful of posting information that you would not want the public to see.

    Be Honest

    Do not blog anonymously, using pseudonyms or false screen names. We believe in transparency and honesty. Use your real name, be clear who you are, and identify that you work for CyberSafeTT. Nothing gains you notice in social media more than honesty - or dishonesty. Do not say anything that is dishonest, untrue, or misleading. If you have a vested interest in something you are discussing, point it out. But also be smart about protecting yourself and your privacy. What you publish will be around for a long time, so consider the content carefully and also be cautious about disclosing personal details.

    Respect copyright laws

    It is critical that you show proper respect for the laws governing copyright and fair use or fair dealing of copyrighted material owned by others, including CyberSafeTT own copyrights and brands. You should never quote more than short excerpts of someone else's work, and always attribute such work to the original author/source. It is good general practice to link to others' work rather than reproduce it.

    Respect your audience, CyberSafeTT, and your coworkers

    The public in general, and CyberSafeTT's employees and customers, reflect a diverse set of customs, values and points of view. Don't say anything contradictory or in conflict with the CyberSafeTT website. Don't be afraid to be yourself, but do so respectfully. This includes not only the obvious (no ethnic slurs, offensive comments, defamatory comments, personal insults, obscenity, etc.) but also proper consideration of privacy and of topics that may be considered objectionable or inflammatory - such as politics and religion. Use your best judgment and be sure to make it clear that the views and opinions expressed are yours alone and do not represent the official views of CyberSafeTT.

    Protect CyberSafeTT customers, business partners and suppliers

    Customers, partners or suppliers should not be cited or obviously referenced without their approval. Never identify a customer, partner or supplier by name without permission and never discuss confidential details of a customer engagement. It is acceptable to discuss general details about kinds of projects and to use non-identifying pseudonyms for a customer (e.g., Customer 123) so long as the information provided does not violate any non-disclosure agreements that may be in place with the customer or make it easy for someone to identify the customer. Your blog is not the place to "conduct business" with a customer.

    Controversial Issues

    If you see misrepresentations made about CyberSafeTT in the media, you may point that out. Always do so with respect and with the facts. If you speak about others, make sure what you say is factual and that it does not disparage that party. Avoid arguments. Brawls may earn traffic, but nobody wins in the end. Don't try to settle scores or goad competitors or others into inflammatory debates. Make sure what you are saying is factually correct.

    Be the first to respond to your own mistakes

    If you make an error, be up front about your mistake and correct it quickly. If you choose to modify an earlier post, make it clear that you have done so. If someone accuses you of posting something improper (such as their copyrighted material or a defamatory comment about them), deal with it quickly - better to remove it immediately to lessen the possibility of a legal action.

    Think About Consequences

    For example, consider what might happen if a CyberSafeTT employee is in a meeting with a customer or prospect, and someone on the customer's side pulls out a print-out of your blog and says "This person at CyberSafeTT says that product sucks."

    Saying "Product X needs to have an easier learning curve for the first-time user" is fine; saying "Product X sucks" is risky, unsubtle and amateurish.

    Once again, it's all about judgment: using your blog to trash or embarrass CyberSafeTT, our customers, or your co-workers, is dangerous and ill-advised.

    Disclaimers

    Many social media users include a prominent disclaimer saying who they work for, but that they're not speaking officially. This is good practice and is encouraged, but don't count on it to avoid trouble - it may not have much legal effect.

    The Corporate Communications Manager can provide you with applicable disclaimer language and assist with determining where and how to use that.

    Don't forget your day job.

    Make sure that blogging does not interfere with your job or commitments to customers.

    Social Media Tips

    The following tips are not mandatory, but will contribute to successful use of social media.

    The best way to be interesting, stay out of trouble, and have fun is to write about what you know. There is a good chance of being embarrassed by a real expert, or of being boring if you write about topics you are not knowledgeable about.

    Quality matters. Use a spell-checker. If you're not design-oriented, ask someone who is whether your blog looks decent, and take their advice on how to improve it.

    The speed of being able to publish your thoughts is both a great feature and a great downfall of social media. The time to edit or reflect must be self-imposed. If in doubt over a post, or if something does not feel right, either let it sit and look at it again before publishing it, or ask someone else to look at it first.

    Enforcement

    Policy violations will be subject to disciplinary action, up to and including termination for cause.

  • How many of us remember the story of the two boys from Tranquility High School, Naiym Antoine and Jahheim Daniel, who came to the aid of a visually impaired elderly gentleman. This image was originally posted on June 18th 2015 on the Facebook Page of Faud Abu Bakr who was the driver of the vehicle that stopped to let the two boys help the gentleman cross the road. The post came at a time when there was more negative press about Trinidad and Tobago than positive and off course, it went viral. 

    The two boys were hailed as heroes in their own right and being labelled as exemplars not only to other students but to the society at large. They were presented with medals a few days after the good deed in front of their school assembly from an alumni of the school, Mr. Richard Boothman. They made news for all the right reasons and their photos were on the front page of the popular newspapers.

    It's now about 8 months since the incident happened and their good deeds are still being rewarded. Yesterday (March 1st, 2016) another video surfaced this time coming from Mr. David Leader, a Trinidadian living in New York, who is a pilot by profession, former police office and the owner of Eagle Wings Aviation Mission. Mr. Leader read about the good deed and also found out that one of the boys, Naiym Antoine, was interested in becoming a pilot. He believes that one good turn deserves another and you can hear more about it in the video below originally posted on Mr. Leaders Facebook Page.

     

     

    Posted by David Leader on Tuesday, March 1, 2016

    This is one of the few stories about the youths of Trinidad and Tobago that have gone viral with a positive outcome. The digital footprint of Naiym Antoine and Jahheim Daniel has been given a huge positive boost. Let's hope they continue in this image and also hope that others can follow suit.

  • During his acceptance speech of a Honorary Doctorate of Laws (LLD) from The University of The West Indies, St. Augustine Campus, His Excellency, President Anthony Carmona told the graduates in attendance to be mindful of what you post online. He went on to say that employers are now browsing social media websites to gain a greater insight into your personal habits. 

    Your future employer will go into that growing wasteland, social media, to see if you are an active participant of what should not be done, and brilliance and Honours Degree will fail against that background.”

    President Carmona could be no further from the truth as this is a growing trend among employers. The social screening does not stop there as universities, both local and international, have also taken up this tactic when screening students for enrollment. Laws are actually passed in the US allowing third-party companies to begin compiling social media reports for companies in order to screen potential hires. 

    So how are companies screening? Employers begin by selecting the top or most popular social media sites such as Facebook, LinkedIn, Twitter and Instagram. Here are some stats from such screenings:

     

    POSITIVE     Negative  
    18% of employers found content on social sites that influenced them to hire a candidate  
    35% of employers found content on social sites that caused them to NOT hire a candidate
    50% A good feel for the candidate's personality   53% Provocative / inappropriate photographs or information
    39% Truth about candidate's professional qualifications   44% Content about them drinking alcohol or using drugs
    38% Creativity   35% Bad-mouthing about previous employers, co-workers etc
    35% Solid communication skills   29% Poor communication skills
    33% Well-rounded   26% Discriminatory comments
    19% Good references from others about the candidate   24% Lies about qualification
    15% Awards and accolades received by the candidate   20% Confidential information about candidate's previous job

     

    View President's Carmona Graduation Speech here

     

    Sources: 
    http://www.mashable.com
    http://www.careerbuilder.com